If you’re looking for a great way to build your mailing list and get important information that will help make your music marketing more effective, a “bounce back” card is a great tool.
Traditinoally, a bounce back card is a pre-printed, pre-addressed, pre-paid postcard distributed with with a product or related materials. Recipients are asked to respond to questions about the product/materials and then return the postcard by mail.
You’ve probably seen these cards when buying home electronic or kitchen equipment, such as a television or toaster. Many times, to increase response rate, the manufacturer of the equipment will tell you it’s necessary to return the card to “register your product” or “activate your warranty.”
You can use the same tool to get valuable information from the people who purchase your music. Below is an example of a bounce back offer by Sequoia Records.
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