I’m not saying you should be an asshole. What I mean by “uncomfortable” is that you take charge of things and start pushing buttons.
Good art, including good music, makes people think. It’s not about doing the same thing everybody else is doing, just because it will sell or be accepted.
That means you take chances. You ask, “What if?”
What if a gangsta rapper drove around in a Hello Kitty Smart car?
The answer is that it would make some people very uncomfortable.
But who cares? That’s part of your job as a musician.
Right now, a musician named Al Walser is making a lot of people very uncomfortable. That’s because he’s taken a song called “I Can’t Live Without You” and gotten in
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